The 12-week Digital Marketing Assistant program provides a comprehensive introduction to the dynamic field of digital marketing. Participants will delve into the core principles of creating customer value, understanding the buyer decision process, and navigating the marketing funnel. The course covers essential strategies such as segmentation, targeting, differentiating, and positioning, with a focus on effective branding and the intricacies of the marketing mix. The program also equips learners with hands-on skills in leveraging various marketing technology platforms, including social media giants such as Facebook, Instagram, YouTube, TikTok, LinkedIn, and Twitter. Strategic web design takes center stage, addressing key aspects such as web design basics, domains, hosting, website builders, UX design, content creation for websites, search engine optimization (SEO), and managing search and display ads. Participants will gain proficiency in website analytics and maintenance, rounding out their expertise in the digital marketing landscape.