Digital Marketing Assistant
Content, campaigns, analytics, and digital portfolio development
Duration: 12 weeks
Prerequisite: Required, C++
Pre-assessment: Required
What does a Digital Marketing Assistant do?
A Digital Marketing Assistant supports online marketing activities by managing social media, creating content, and analyzing digital data. They collaborate with teams to ensure a cohesive online presence, stay updated on industry trends, and contribute to effective marketing campaigns.
What does the Digital Marketing Assistant program include?
The 12-week Digital Marketing Assistant program provides a comprehensive introduction to the dynamic field of digital marketing. Participants will delve into the core principles of creating customer value, understanding the buyer decision process, and navigating the marketing funnel. The course covers essential strategies such as segmentation, targeting, differentiating, and positioning, with a focus on effective branding and the intricacies of the marketing mix.
The program also equips learners with hands-on skills in leveraging various marketing technology platforms, including social media giants such as Facebook, Instagram, YouTube, TikTok, LinkedIn, and X. Strategic web design takes center stage, addressing key aspects such as web design basics, domains, hosting, website builders, UX design, content creation for websites, search engine optimization (SEO), and managing search and display ads. Participants will gain proficiency in website analytics and maintenance, rounding out their expertise in the digital marketing landscape.
Curriculum Overview
Digital marketing fundamentals, audiences, and campaign objectives
- Email campaigns, basic design, and brand consistency
- Content planning, social-media publishing, and community support
- Website, search-engine optimization, and online listing awareness
- Analytics, campaign tracking, and performance reporting
- Portfolio development, practical campaigns, and employment readiness
Career Pathways
Marketing assistant
Social media coordinator
Marketing administrator
